Implicit Web

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The Implicit Web is a concept coined in 2007 to denote web sites which specialize in the synthesis of personal information gleaned from the Internet into a single, coherent picture of user behavior. Implicit data may include clickstream information, media consumption habits, location tracking or any data generated without "explicit" input from a user. Presumed advantages of implicit data include accuracy, ease of input and comprehensiveness. Examples of companies that have utilized technology models that incorporate Implicit Web concepts include local search firm Grayboxx [1] and blog search provider Lijit [2].

The term Implicit Web was popularized by the technology investors Josh Kopelman, Fred Wilson, and Brad Feld.

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