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sevenload GmbH
Type Limited liability company
Founded April 2006
Headquarters Cologne, Germany
Key people Axel Schmiegelow, Andreas Heyden
Industry Social Media and web TV
Website (
Registration optional (required to upload, comment on videos as well as create your own web TV show)
Available in 12 languages on more than 20 localized country portals
Current status active

sevenload is an online Web-2.0 media platform used for managing multimedia contents. Since its founding in April 2006, the platform emerged on European and Asian markets to become a well-known Social Media Network for photos, videos and web TV content. sevenload allows users to upload their video and photo contents onto the site and then tag them, put them in albums and share them with other users, and is similar to video sharing sites such as YouTube and Metacafe and photo sharing sites such as Flickr. Premium content and user generated videos at create a huge entertainment portal of editorial and professional web tv shows online. Selected content of sevenload's entire program airs on next generation TVs, set-top-box technology and games consoles with partners such as Philips Net TV[1], T-Home entertain, Medion and Nintendo Wii.[1] sevenload is currently available in twelve languages and offers localized country portals in Germany, France, Italy, Spain, Sweden, Poland, Russia, Turkey, UK, USA, Netherlands, Philippines, Malaysia, Singapore, Australia, Japan, Indonesia, South Korea, India, China, Columbia and Mexico.

Company executives are Axel Schmiegelow (CEO) and Andreas Heyden (COO). Company investors are T-Online Venture Fund,[2] DLD Ventures (Burda),[3] Media Ventures and dw capital GmbH. Founder and former CTO, Ibrahim Evsan, left the company in September 2009.



Videos with suspicious content

According to sevenload's Terms of Use,[2] content is not allowed to be uploaded if it contains material which violates third-party proprietary rights; or is unlawful, obscene, defamatory, libelous, threatening, pornographic, harassing, hateful, racially or ethnically offensive, or is otherwise inappropriate.[4]

Such content has been uploaded in the past. This content was displayed publicly until either sevenload saw the content or was notified of it.[citation needed]

Copyright infringements

Even though copyright protected materials are not permitted to be uploaded to sevenload without permission of the copyright holder, such contents are regularly uploaded to the site.[citation needed] sevenload joined an alliance with other major content platforms to protect copyright owners in June 2008.[3] The use of automatic content filters and the reporting of copyright infringements apparently lead to less illegal content on the entire site.


Among user generated content, sevenload claims to host over 1,000 web TV shows in their channels. These selected premium channels host various official pages of artists, music labels,[5] musicians and TV shows[6] even in HD-quality,[7] [4] but also include UGC video content similar to the typical YouTube channels. Depending on the geo-location of the client, not every content is displayed in every country.

sevenload keeps partnerships with renowned partners. Universal Music has its own Branded Channel for distributing music clips,[8] MTV Networks shows selected formats like A Shot at Love and the MTV Crispy News[9] and many other partners, among them National Geographic, Saturday Night Live and FOX, show their contents in the sevenload channels.

As a new media company, sevenload positions itself as a provider of cross-media marketing and advertising solutions as well as modern video technology. Part of sevenload's core business comes from the conceptualization, development and production of IPTV based internet platforms, software solutions for Web 2.0 applications as well as technology development for third party companies looking for video player, video uploading, video linking and distribution technologies. sevenload has already worked with internationally renowned companies such as BMW, Nokia, Sony and Universal Music, and offers companies individual white label solutions.

Technical Notes

All videos on sevenload get saved in the Flash Video format (file extension: .flv). The videos can be replayed online as a stream in any web browser. To watch the videos in a web browser the Adobe Flash plug-ins must be installed. Videos can be uploaded up to a size of 1,5 GB in all current formats, e.g- AVI, MPEG or Quicktime. Before further distributing the videos, they are converted in the Flash Video format by sevenload. Users can upload pictures up to a size of 10 MB. The following formats are accepted: JPEG, GIF, PNG, BMP, TIF, JP2, PSD, WMF and EPS.

Since February 2009, videos can be uploaded in High Definition quality. The upload limit has been increased from 200 Megabytes up to 1.5 Gigabytes.


Country URL Language
File:Flag of Australia.svg Australia English
File:Flag of the People's Republic of China.svg China Chinese
File:Flag of France.svg France French
File:Flag of Germany.svg Germany German
File:Flag of India.svg India English
File:Flag of Indonesia.svg Indonesia English
File:Flag of Italy.svg Italy Italian
File:Flag of Japan.svg Japan Japanese
File:Flag of South Korea.svg South Korea Korean
File:Flag of Malaysia.svg Malaysia English
File:Flag of the Netherlands.svg Netherlands Dutch
Template:PHI English
File:Flag of Poland.svg Poland Polish
File:Flag of Russia.svg Russia Russian
File:Flag of Spain.svg Spain Spanish
Template:SIN English
File:Flag of Sweden.svg Sweden English
Template:TUR Turkish
File:Flag of the United Kingdom.svg United Kingdom English
File:Flag of the United States.svg United States English

See also


  1. Philips bringt sevenload auf heimische TVs. Retrieved on 20. Juli 2009.
  2. T-Online steigt bei sevenload ein. Retrieved on 20. Juli 2009.
  3. Burda steigt bei Videoportal sevenload ein. Retrieved on 20. Juli 2009.
  4. Terms and Conditions of Use -- User Agreement. Retrieved on 20. Juli 2009.
  5. Ohne Streit: Sevenload bietet kostenlose Musikvideos von Universal Music. Retrieved on 20. Juli 2009.
  6. DMAX sendet auf sevenload. Retrieved on 20. Juli 2009.
  7. sevenload jetzt in High Definition. meedia. Retrieved on 20. Juli 2009.
  8. Die Antwort auf YouTube: Universal-Musikvideos jetzt auf sevenload. Retrieved on 23. Juli 2009.
  9. MTV Networks kooperiert mit Sevenload. Retrieved on 23. Juli 2009.

External links

es:Sevenload tr:Sevenload

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