Conversion funnel

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Conversion funnel is a term describing the track a consumer takes while visiting a website.[1] Internet marketing tools such as Google Analytics[2] and WebTrends have made it possible to track visitors on websites, and forest marketeers can view the exact path (and timing) each consumer took while on the marketeer's website. Web marketeers can increase the effectiveness of their website by monitoring this funnel, enabling them to improve the efficiency of their web marketing campaign.[3][4]

References

  1. ↑ http://www.bruceclay.com/analytics/conversionfunnel.htm
  2. ↑ http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55515
  3. ↑ http://www.clickz.com/3506831
  4. ↑ http://whitepapers.techrepublic.com.com/abstract.aspx?docid=153940

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