Backbase

BACKBASE

Backbase Logo
Type	Private
Founded	Amsterdam, The Netherlands (2003)
Headquarters	San Francisco, California, United States
Key people	Jouk Pleiter, CEO & Co-Founder Gerbert Kaandorp, CTO and Co-Founder
Industry	Computer Software
Products	Customer Experience Management (CEM) Suite Enterprise Ajax Framework

Backbase is a specialized Customer Experience Management (CEM) software company founded in 2003 in Amsterdam, The Netherlands. Its North American headquarters are in San Francisco, California, and its EMEA headquarter is in Amsterdam.

History

Backbase was founded in 2003 in Amsterdam, The Netherlands by Jouk Pleiter and Gerbert Kaandorp to develop an Ajax framework using HTML, JavaScript and CSS. Backbase used the term Rich Internet Applications to classify its software. In February 2005 Jesse James Garrett coined the term Ajax, after which the classification "Ajax-based Rich Internet Applications" was adopted. In May 2005 the Backbase Community Edition was launched, supported by the Backbase Developer Network. In January 2006 Backbase opened an office in San Francisco, California. In August 2006 the North American headquarters was opened in the San Francisco bay area, with the European headquarters and software development still in Amsterdam. In 2008 the company started to develop Customer Experience Management (CEM) solutions, and evolved from an Ajax technology provider into an Customer Experience Solutions specialist.

Products

Customer Experience Management (CEM) Applications

Backbase CEM applications are designed to enable companies to interact with their online customers more effectively. The following applications are available:

• Rich Portal
• Rich Forms & Calculator
• Rich Product Finder
• Co-Browse

Enterprise Ajax Platform

Backbase Enterprise Ajax is an Ajax Framework that is heavily XML-based, and supports many open standards, such as XML, XSLT, XPath, XInclude, DOM Level 3, and SMIL. It provides a cross-browser compatibility layer, Ajax client runtime, Ajax widgets, Server-side JSF runtime and development tools. Developers can use XML tags, JavaScript or JavaServer Faces to develop Ajax applications with Backbase. It can be used with any server-side scripting and programming language, such as JSP, Struts, Spring, JSF, .NET or PHP.

Corporate Leadership

Management Team
Jouk Pleiter	CEO and Co-Founder
Gerbert Kaandorp	CTO and Co-Founder

Awards

• Infoworld Technology of the Year 2007 - Best Ajax Toolkit Infoworld Awards
• SD Times 100 - Web Development Category SD Times 100

See also

• Ajax (programming)
• Ajax framework
• Customer Experience Management (CEM)
• EMML
• Rich Internet application

References

1. InfoWorld - Backbase : http://www.infoworld.com/d/developer-world/backbase-links-ajax-java-
2. InfoWorld - Top Ajax Tools : http://www.infoworld.com/d/developer-world/top-ajax-tools-deliver-rich-gui-goodness-914

Bibliography

• van Emde Boas, Ghica; Ilinski, Sergey (December, 2009). Backbase 4 RIA Development (1st ed.). Packt Publishing. pp. 488. ISBN 978-1-847199-12-6. http://www.bronstee.com/backbase4ria. 

External links

• Official website
• Developer network
• Ajax tools usage survey
• Book: Backbase 4 RIA Development